Ovi Music Unlimited replacing Nokia Comes with Music branding

We can't say that we'll miss the awkwardly named Comes with Music service branding from Nokia. Of course, we're making the assumption that India's recently christened Ovi Music Unlimited store will be making its way global as Nokia continues to tighten up its service offerings in the race to compete in the era of modern smartphones. It's certainly consistent with the new Ovi Music naming convention so why not. Otherwise, it looks like nothing else about the all you can eat (for a year) music offering has changed -- particularly the DRM that locks "your" music to your PC or CWM OMU handsets for life-ish.

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Nokia phones will still Come with Music, only stores see rebranding

If you live in India, our story was correct -- your mobile subscription music service will be called "Ovi," and no longer carry the weight of the cumbersome Comes with Music branding -- but we're hearing that in other Nokia territories, including the UK, that's not quite the case. Nokia UK told Pocket-lint that while the company's online music store will indeed be renamed "Ovi Music" across all 22 territories this year, the Comes with Music service is here (and there) to stay. To tell you the truth, though, we're not that interested in the fate of a brand name. We'd prefer if Nokia made a more ballsy move -- like discontinuing their service's most controversial feature, Comes with DRM.

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