Nokia launches Ovi App Wizard, will probably lead to Ovi-population problems

Nokia's Ovi Store may still be seriously losing in the app war to Apple and Google, but something tells us Espoo's betting on its new Ovi App Wizard to help it gain some ground. Putting mobile software creation in the hands of the code-illiterate, the auto-generated application wizard lets anyone -- and we mean anyone -- turn any RSS or Atom feed out there into an app, and publish it to the Ovi Store. Surprisingly, it really is that simple. While we could have made a personal app with our Twitter and Facebook feed, we went ahead and finally made an Ovi Engadget app by simply going to oviappwizard.com and going through the four step process -- we put in all three RSS feeds, uploaded our logos, tweaked the colors and hit publish. According to Nokia it should only take 24 hours for the app to be approved -- yes, there's some sort of approval process -- but we're still waiting for our app to show up in the storefront so we can download it on our N97. There's the ability to serve up third party ads, but you'll have to prove that you own the content you've placed in your app. Again, super simple, but we're a bit wary of the sorts of apps that will start to pop up, and not sure we need everyone's own personal feeds/sites overtaking the store. But we'll let you be the judge of that -- go on, hit the read link, create an app, and Ovi-populate.

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Nokia's Ovi Maps headed to Windows Mobile and Android? (update: no way)

Put your skeptic hats on kids 'cause we've got a juicy one for you. When Greig Williams, Nokia's General Manager for South East Europe, was asked by the German language Die Presse whether Ovi Maps would be coming to Android and Windows Mobile he responded very simply, "That will be the next step." Well then, that's pretty clear... but as much as we'd like to believe it, we simply can't pin our hopes to this statement alone.

Remember, Nokia's motivation for making its Ovi Maps service free was to sell more handsets; not handsets from its competitors but high-margin smartphones from Nokia in an effort to boost its profits. And unless it can pump out the Android version before Google Navigation goes global, there won't be much motivation to download a presumably fee-based (it certainly won't be free) Ovi Maps on the platform unless Android users are willing to pay to have Nokia's localized maps on the device instead of downloading them over the air as the Google offering requires. Besides, is Nokia really going to dedicate staff to Android development when its more advanced Ovi Maps still aren't available on its much touted Maemo MeeGo mobile computing platform? Not likely. Regarding "Windows Mobile," well, 6.x's days are numbered and getting Ovi Maps approved on Windows Phone 7 might not ever happen in light of Microsoft's own efforts with Bing navigation. Of course, Greig offers no dates, and on a long enough time line anything is possible. We've already contacted Nokia for clarification and will update you just as soon as we hear back.

Update: Nokia just got back to us with an unsurprising response: "have spoken to Greig and he absolutely didn't make that statement. As I understand it, this has now been, or in the process of being, taken down by the Die Presse journalist at their site." So much for that.

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Ovi Music Unlimited replacing Nokia Comes with Music branding

We can't say that we'll miss the awkwardly named Comes with Music service branding from Nokia. Of course, we're making the assumption that India's recently christened Ovi Music Unlimited store will be making its way global as Nokia continues to tighten up its service offerings in the race to compete in the era of modern smartphones. It's certainly consistent with the new Ovi Music naming convention so why not. Otherwise, it looks like nothing else about the all you can eat (for a year) music offering has changed -- particularly the DRM that locks "your" music to your PC or CWM OMU handsets for life-ish.

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Nokia phones will still Come with Music, only stores see rebranding

If you live in India, our story was correct -- your mobile subscription music service will be called "Ovi," and no longer carry the weight of the cumbersome Comes with Music branding -- but we're hearing that in other Nokia territories, including the UK, that's not quite the case. Nokia UK told Pocket-lint that while the company's online music store will indeed be renamed "Ovi Music" across all 22 territories this year, the Comes with Music service is here (and there) to stay. To tell you the truth, though, we're not that interested in the fate of a brand name. We'd prefer if Nokia made a more ballsy move -- like discontinuing their service's most controversial feature, Comes with DRM.

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